It's easy to visually sign-off on events and properties implementation.
With production app screens and product analytics on one canvas, everyone can see and understand the experiments that'll be running.
What you see is what you get. No need to look up out-of-date spreadsheets or bother your favorite developer.
Just a few clicks on app screens, and anyone can see new feature uptake and conversion data.
A visual map of screens and events and properties makes it simple to specify new ones, and stay consistent with existing ones.
Data requests for new feature uptake and funnel conversion become self-service.